ITV / Fremantle Media / SyCo Productions
The Tellybug platform first powered the audience buzzer for the Britain’s Got Talent mobile apps way back in 2011. Tellybug took on production of the full app in 2012 and the interactive experiences have been evolving ever since, each year taking full advantage of the latest developments in the Tellybug platform.
Tellybug works closely with Fremantle Media, SyCo Productions and ITV to deliver higher and higher levels of active user engagement to benefit the programme makers, sponsors and advertisers. The Got Talent format was recently recognised by the Guinness Book of Records as the world’s most successful ever TV show format. Before that, the Tellybug Got Talent app had already broken records for concurrent user engagement from a TV show play-along.