ITV /Fremantle Media / SyCo Productions
For series 10 and its third year of production based on the Tellybug platform, the official X Factor app added significant interactive and social functionality and integrated yet further with the show through the ‘Fifth Judge’ play-along. Throughout the series, the app invited users to take part in various engagements: answering poll questions, rating performances, completing show quizzes and making predictions on who will go through to the next show. For every interaction the user got a score to take them all the way from ‘couch potato’ to ‘X Factor judge’. Sharing scores and results with friends via social media unlocked the chance to win tickets to the X Factor studio. 2013 also saw the introduction of premium in-app voting through in-app purchases.
Since the end of series 10, Tellybug have been working closely with Fremantle, SyCo Productions and ITV to design and develop the next iteration of the app for series 11 starting in August 2014.