Talpa / RTL Netherlands
Weet Ik Veel is a new quiz show format from Talpa which had its first showing in The Netherlands in April 2013. The show pits 300 students in the studio audience against a panel of celebrities in a varied test of general knowledge. The show and the play-along are both split into 5 rounds of 10 questions which must be answered against the clock. The play-along quiz is synchronized with the live-run television broadcast and provides the opportunity to accumulate a score and compete for a prize.
After only a few show transmissions, the format immediately provedto be hugely popular with the mobile and web play-along an active part of its success. In its first series, the play-along app managed more than 600K downloads and more than 300,000 unique users took part in the quiz every episode representing around 15% of the TV viewership. These are record-breaking numbers in a world just beginning to wake up to the possibilities of second screen integration into popular TV formats.