ITV / ITV Studios
2012 was the very first year that ITV and ITV Studios commissioned a 2nd-screen play-along experience for Dancing on Ice.
As well as a wide array of catch-up content, the app incorporated a play-along to allow viewers at home to join in and mimic the professional judges on screen. This play-along, called ‘Score the Stars’ gave viewers the chance to score each performance and then have the aggregated result delivered back to the studio gallery. Because every episode of Dancing on Ice is a live transmission, this data could then be used to add further content and interest to the show.
As with many interactive experiences driven by the Tellybug platform, the play-along was also made available as an embeddable widget placed on the ITV show landing page.