Comparing international app stats
We’ve recently gathered these data points that compare the performance of companion show apps for Indonesia’s Got Talent (IGT) with Britain’s Got Talent (BGT).
While there are huge differences in these markets (e.g. Android/iOS ratio), it’s striking to see how closely some key metrics of app performance are. It is particularly interesting to note that the metrics which drive app revenues (usage during the show, video views etc.) are strikingly similar.
|
Comparison |
BGT |
IGT |
| iOS % of installed base | 73% | 44% |
| iPad users | 41% | 42% |
| Android % of installed base | 27% | 56% |
| Android tablet users | 52% | 54% |
| WIFI Usage | 90% | 95% |
| % installed base weekly actives | 34% | 38% |
| Video views per 100 app launches | 42 | 36 |
| Seasons broadcast | 8 | 1 |
| Second screen app available | 4 | 1 |
1 Comment
Apps for TV: How Tellybug does second screen - Vicky Teinaki
October 25, 2014[…] As part of working with a franchise, they can end up dealing with different country versions of a show e.g. Indonesia’s got Talent. This also has different consideration in terms of devices: while the UK has far higher use of iOS than Android, other countries vary. […]